Projects | Eric Fairchild Creative

Authentic stories. Bold visuals. Inclusive voices.

A Few Of Our Projects

Gretsch Catalog

Creative direction and content development for 95% of a 75-page Gretsch guitar catalog, showcasing the iconic instruments and the artists who play them. As creative lead on multiple photo and video shoots, Eric shaped the visual storytelling and defined the brand voice across the entire Gretsch catalog — bringing the soul of the guitars and the spirit of the players into every frame. A comprehensive project blending product, lifestyle, and artist-driven narratives into a visually compelling print piece.

Fender American Standard Campaign

Developed fresh visual concepts for the Fender American Standard ad campaign, highlighting the meticulous hand craftsmanship behind each guitar. Brought the brand’s legacy to life through striking imagery that captured the artistry, detail, and soul poured into every instrument.

Belize Feature – Editorial Article & Photography

A published editorial exploring the vibrant culture, natural beauty, and hidden gems of Belize. Written by Myla, the piece captures the heart of the destination through immersive storytelling, while Eric’s stunning photography brings each scene to life. Together, the article offers a rich, visual narrative that invites readers to experience Belize beyond the typical travel lens.

AerialSphere – Marketing Collateral & Product Design

While working in AerialSphere’s marketing and advertising department, Eric developed key promotional materials to support the company’s innovative 360° mapping technology. His work included designing a compelling sales one-sheet and creating a custom foldable 3D viewer for smartphones—allowing users to experience immersive aerial content in a whole new way. These tools enhanced brand engagement and helped drive interest in AerialSphere’s cutting-edge platform.

Fender Guitars – Jackson Minion Holiday Campaign

As part of Fender’s marketing and advertising team, Eric served as photographer, videographer, and web content creator. One standout project featured the Jackson Guitars Minion Holiday campaign, where he brought a playful edge to the brand by casting young Emrys—at just four years old—as a headbanging heavy metal elf. The campaign blended humor, heart, and high-energy visuals to create a memorable holiday piece that resonated with audiences online.

SXSW Short Film for Gretsch Guitars

A dynamic short video capturing a week of live music, culture, and artist interviews at SXSW for Gretsch Guitars. Shot on location, the piece highlights the vibrant connection between the brand and the artists who bring its instruments to life on stage.

Gretsch Guitars - Vintage Select Series Video

Crafted a moody, warm visual style for this feature video highlighting the Gretsch Vintage Select guitar line. Answering the client’s creative vision, we delivered a rich, atmospheric piece that evokes the timeless tone and classic craftsmanship of these iconic instruments.

Lindsay Ell x Gretsch Guitars

Directed and produced a performance-driven video spotlighting acclaimed artist Lindsay Ell with her Gretsch guitar. The piece captures her signature style and sound while showcasing the synergy between artist and instrument in a bold, authentic visual narrative.